Ruger

Ruger's particular skill is building guns that work at a price other makers cannot match, which is why so many people's first firearm has a Ruger badge. The 10/22 has been the standard American .22 rifle for sixty years, largely because you can rebuild one entirely from aftermarket parts.

Elsewhere the range is deliberately broad: the LCP and Max-9 for pocket carry, the SP101 and GP100 revolvers built heavier than they need to be, the American and RPR rifles, and the Mark IV for target rimfire. Little of it is fashionable and most of it lasts.